THE HORROR, THE HORROR

Thanks to my sister, the ad and blog whiz for bringing this to my attention. I am just a mere music fan-just another nameless fanatic in a stadium filled with my ilk, a pedestrian engrossed in her own little earbud world, a face in a car among America's many listening to the music of her liking while in traffic, a mere digit in the record company's demographic. I may be minuscule but I take great pains in respecting the individuals who leave me in awe when they transmogrify theirs and life's innards into music. I cringe when I hear bastardized versions of "Hey Jude" in elevators and in hackneyed renditions from best-of medley albums and noon-time variety shows. My music is a personal thing, a statement, a credo.
The people who make them are my idols, my heroes, my loves and my cautionary tales. As love goes as love does, I am protective of their art, their legacy, their memory, of them. I certainly do not wish to get them fucked in the ass from their graves by pretentious yuppie scum. Which is what the ad monster, Saatchi and Saatchi have done with the images of these four grand gentlemen of rock. Although they have fired the offending agency, for Doc Martens to have approved this to run in the first place behooves me. Perhaps the memory of those trademark steel toes digging into the sides of Jewish youth while being worn by Neo Nazi's singing "Oi! Oi! Oi!" does not suffice? Nothing like the pock mark of controversy to Lohan-in pop culture attention. To emphasize the durability of the product my arse. I'm from an inconsequential small town from the third world and I know all about the iconical Docs. I do not need to have this abomination rubbed in for good measure, thank you.
Finally, for a generation who still has not gotten over the loss of Kurt Cobain and may never will.... what can one say?
The legacy of these gentlemen is always there. For those of us left behind, we live on and live through. And hope people like Kurt can finally find the peace they have not quite found in this world.
Rest in Peace, Gentlemen. DIE YUPPIE SCUM.


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